Daniel acted as our Chief Financial Officer during a period of expansion and growth here at Sumo Salad. He quickly implemented a new reporting format across our franchise-owned stores which allowed us to monitor and measure their performance much more efficiently.

His financial analysis and modelling of a potential strategic alliance, along with his advanced store reporting were valuable tools which greatly improved our decision making process.

I would be happy to recommend Daniel as an experienced and proficient Chief Financial Officer.
— Luke Baylis, Founder and CEO Sumo Salad

Our expertise is in providing complete confidence in the data that clients are basing.

Our success centres around extensive hands on roles in many industries, a creative flair and rapid delivery of business analytics via our proprietary reporting system first used at Sears PLC in London for Anderson Consulting.

At the heart of what makes us different is the vast experience at Chief Financial Officer level working in investee companies of Private Equity Firms. All business-related tasks essentially come back to the numbers, from there you can formulate and execute any strategy for your business.

If you don’t know exactly where you are, it’s hard to know exactly where you’re going. Unlike some ‘consultants’ that end up charging you large fees for what is essentially ‘zero-actionable data’- CEO Strategic have developed a highly efficient proprietary reporting system (MagnaFi) that will enable you to easily understand your financial position, and more importantly, help you clearly understand and model the potential outcomes of any proposed strategy or investment.


What makes CEO Strategic different?

Hands-on experience. It’s a term we often hear thrown around, yet few corporate advisory firms are able to match the level of hands-on experience the CEO Strategic’s senior team bring to the table.


Strategic Benefits

  • A Track Record of Successful Turnarounds

  • Corporate Restructures for Tax or Refinance

  • Access to our Advanced Finance & Reporting Systems

  • Application of Market-Tested Strategies

  • No more Struggling with Dirty Data

  • Experience the Difference Between Theory and Experience

  • Deal Directly with One of Australia’s Leading Practitioners

See our range of services →


Chief Financial Officer

The CFO role includes, but is not limited to, the following:

  1. Manage financial reporting framework and ensure timely and accurate monthly financial reporting

  2. Manage the Accounting / Finance function and develop strategies for creating an efficient finance function. Establish proper reporting framework and systems and processes.

  3. Development of capital strategies:

    • Assist the CEO and board to prepare the business for a possible exit or capital raise

    • Create and maintain a Due Diligence data room (physical and electronic)

    • Determine other important areas and issues to be addressed;

  4. Determine other important areas and issues to be addressed;

    • Statutory and compliance. eg. In direct and direct taxation, accounting and audit

    • Commercial analysis. eg. sales strategy, manufacturing outsource analysis

    • Foreign expansion issues. eg. Transfer pricing, foreign currency hedging requirements and international compliance requirements


Implement a reporting framework

Daniel was recommended to us by an ex-director of Leighton’s after we had 14 months of trying and failing to fix reporting issues with our accounting system Dynamics AX.

Within three months (instead of 14 months of failure) we had a reporting structure which actually told us what was going on in our business and enabled us to examine and contain costs, gave us the ability to focus as to where are sales activity needed most. Your reports gave us the ability to roll out accountable KPIs. With the occasional review the structures you set up are still in place and relevant. The reports provided the board and management with the needed information to run the business effectively.

Daniel provided our business with ongoing support as Chief Financial Officer including mentored our senior finance staff. Whenever we need advice on acquisitions or growth initiatives, you have been the first person we turn to.
— Theo Jacometti, Director Boomaroo Nurseries Pty Ltd

The reporting framework sets out the structure for the reporting models, systems and processes to ensure timely and effective financial reporting for the operations on a monthly, quarterly and annual basis.

Develop and Implement Reports and models:

  1. Board and management reporting reports

  2. Full year forecast models

  3. Budget reporting models

  4. Other reporting (eg Weekly KPIs reports)


Company Secretary

Daniel served as our Chief Financial Officer and Company secretary for over 4 years and during that time, was instrumental in maintaining our rigorous standard of corporate governance and compliance.

During his tenure, he took the lead on a number of major projects and was active in advising the Board during critical periods of growth as well as successfully managing our capital raise strategies.

I would have no hesitation in recommending Daniel as a skilled and proficient executive who is able to quickly identify key issues, develop strategic responses and deliver by turning problems into opportunities.
— Assoc.Prof. Rob Phillips Executive Chairman, Chief Executive Officer, Chief Scientist


Provision of Company Secretary Services

The work to be performed will include, but not be limited to:

  1. Organise and attend meeting required meetings

    • Board / Annual / Extraordinary meeting (Notice and agendas, Minutes, Resolutions etc)

  2. Maintenance of the company registers

    • ASX listing compliance

    • ASIC compliance

  3. Assistance and management of governance and compliance requirements

    Set up / administer:

    • Audit and Risk committees

      • Provide or development of Charter

      • Managing discussions with Auditors

      • Attendance as CFO

    • Remuneration committees

      • Provide or development of Charter

    • Compliance committees

  4. Other Management of:

    • Share issues – Share purchase plans / Directors shares / Monitor 15% limits

    • Listing support / Data room set up / Insurance requirements / Data room set up


Having grown and operated companies big and small, our team is built to help businesses grow and succeed.