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In these increasingly troubled times, Investors want to entrust their money to people who really know their shit.”

Your Idea is Sh*t - Change My Mind -  Why the title?

To any inventor or entrepreneur, ideas are like one of their children. They’ve nurtured them from conception, taken great pride in every developmental step as they’ve grown to maturity and refuse to hear a word of criticism about them. Every inventor or developer that comes to us is convinced that their ‘baby’ is worth millions.

But to effectively take an idea that may have been conceived while laying on your mom’s sofa or during a round of drinks with a few buddies at a BBQ, to a household brand or globally scalable business takes a lot of luck, blood, sweat, dedication, and money. With very few exceptions it particularly requires lots and lots of money.

That means that unless you are independently wealthy, you are going to have to turn to Investors - large and small - to provide the capital you will need to achieve your dreams. The industry ‘code word’ for this is ‘O.P.M.’ - Other People’s Money. You’re gonna need O.P.M. - which means you’re going to have to convince other people that your idea is compelling and investment worthy.

Unfortunately, Investors don’t see your idea as ‘someone’s baby’ - and if they do, it’s the annoying kind of baby that is crying up the back of the plane. Consequently, they have no problem with brutally stifling that baby and leaving its parents in tears.

So, at the opening stages of any negotiation for capital, its most likely your ‘million-dollar idea’ is worth shit to your average investor. Don’t be offended, it’s their job to be skeptical and it is your job to change their mind.

Over the last 20 years, from the poolside of some of Hollywood’s finest hotels, to crazy ‘launch’ parties complete with real tigers in Las Vegas, Georgian mansions in London and soaring glass towers overlooking the harbors of Hong Kong and Sydney, we’ve pitched, negotiated, wrangled and managed million-dollar investment deals, sales and acquisitions with some of the world’s toughest and most ornery investors.

Some nice, some openly hostile. Some as honest as the day is long and others where you need to count your fingers after shaking hands with them. But if there’s one thing they all have in common it’s a high degree of skepticism when it comes to ‘once in a lifetime investment opportunities’ - especially if it is with their money (which they treat like THEIR children).

Many are often battle scarred from the high degree of failure that most start-ups engender and are therefore consciously looking for reasons NOT to invest in your idea. However, the good news is that most are open to you ‘changing their mind’. But it won’t be easy.

Therefore, the trick is to provide them with an iron clad case that gives them reasonable certainty that your market is as ripe as you say it is, your product is as unique as you say it is and your team are as capable as you say it is. Put your case well and there is a good chance the jury will come down in your favor. Fail to convince them beyond reasonable doubt - and your idea is likely to face the death sentence.